Fenwick | Spark (TMG)

Infographic | Design | Advertising

Tools: Adobe Photoshop | Adobe Illustrator | Dreamweaver (HMTL, CSS), CMS

The project

I was part of a dynamic team that executed a compelling art direction and design strategy for the renowned fashion store, Fenwick.

Collaborating closely with The Telegraph’s fashion department of photographers, copywriters, and sub-editors, I took charge of crafting and overseeing the digital components integral to engaging both Fenwick's existing clientele and potential new customers.

Our approach aimed to capture the essence of Fenwick's brand while accentuating the allure of the limited-time offer. Through carefully curated visual elements, we emphasised the elegance and style synonymous with Fenwick's offerings. Every design choice was a testament to our commitment to crafting a seamless and captivating customer experience.

Social media concept

As the campaign unfolded, our digital assets worked harmoniously to communicate the irresistible appeal of the 20% off promotion. With a refined blend of aesthetics and functionality, we ensured that the campaign resonated with the target audience, inspiring them to embrace Fenwick as their destination for fashionable holiday shopping.

Homepage takeover

In this collaborative effort, I played a pivotal role in translating the campaign's vision into a captivating digital reality. The success of the campaign underscored our collective expertise in orchestrating an impactful, time-sensitive promotion that resonated with Fenwick's loyal patrons and enticed new shoppers alike.

Email campaign design

Another project for the Fenwick client was our focused campaign which spanned a two-week period, strategically timed to coincide with the pre-Christmas season, highlighting an exclusive 20% discount promotion.

With a focus on design precision, I meticulously translated the essence of the promotion into a visually captivating layout. Every detail, from color palettes to typography, was carefully curated to resonate with the recipient and reflect the spirit of the holiday season.

Equally vital was the coding aspect of the project. I skillfully translated the design into a responsive and adaptable HTML template, ensuring a consistent and visually appealing experience across various devices and screen sizes. This strategic approach was essential to maximise engagement and convey our promotion effectively, regardless of the recipient's preferred platform.

Furthermore, my expertise extended to seamlessly integrating the email template into our CMS. This integration streamlined the process of reaching our customer base with the promotion, allowing for efficient and automated distribution. The result was a seamless user experience that flawlessly communicated the offer to each recipient.

By harmonising design, coding, and CMS integration, I played a pivotal role in materialising our promotional vision into a tangible and impactful email campaign. This endeavor enabled us to effectively communicate the 20% off Christmas gifts promotion to our valued customers, fostering engagement and excitement throughout the holiday season.